29 Creative Ways to Build your Email List
Does your marketing strategy include an email marketing plan?
If not, you may be leaving A LOT of business on the table.
With 4.3 billion email users in the world forecast to grow to 4.6 billion (half of our world population) by 2025, your business shouldn’t ignore this valuable tool as an effective piece of your content marketing puzzle.
With more and more people turning to email to follow their favorite brands, discover offers, and a new take on what’s going on in the world, there’s no surprise that the return on investment is so attractive.
A well planned and aligned email strategy can bring in a strong ROI. For every $1 you spend on email marketing, you can expect a $42 return!
And with 87% of marketers using email marketing as one of their top channels to distribute content, the inbox game is one of the most popular content distribution channels out there!
I personally love email marketing way more than social media because it’s more personal, intimate, and it allows me to focus only on my words rather than feeling the need to get the branding and imagery perfect that other social platforms incentivize you for. I also find that my readers respond back to my emails with more open and detailed responses because my eyes are the only ones reading their comments— It’s my platform and not part of the virtual mega metaverse.
Get your people off of the social platforms and into your inbox where all the real juicy secrets of your business hacks get shared!
Here are 29 creative ways you can start to build your list today!
1. Make it VERY easy to get on your newsletter from your website.
2. If you have a podcast, offer a freebie on every episode if people subscribe
3. Guest posting or getting featured? Include your bio and a link to subscribe
4. Public speaker? Make sure you end every speech with a freebie if people subscribe
5. Already have a personal newsletter where you share stories and updates? Ask them if they have to join your business newsletter.
6. Frequent CTAs from your social media posts
7. Add the newsletter opt-in in your LinkedIn About
8. Create a Sign-Up button on your Facebook page business page
9. Share your opt-in in facebook groups, I had about 7 new subscribers the other day just from sharing it 1 group!
10. Pumping out constant new lead magnets. When I was at Greenlink Analytics, we made city reports almost every month and had about 30 new subscribers/month consistently!
11. Once you have a lot of freebies, make a freebie library and offer it as a full page of all of your freebies in one place
12. Make a CTA at the end of your email asking readers to forward it on to others
13. Add a subscribe button at the bottom of your emails for people who may have been forwarded your email
14. If you have a blog, include an email opt-in on every blog
15. Tabling at events and offering something free for them if they subscribe
16. Include a signup link in your email signature
17. Create a mini inbox course or workshop
18. Share your email opt-in in every bio you have published on the internet of you
19. If you have an upcoming launch, ask people to get on your waitlist to be the first to know about your launch or offer
20. Use the power of cross-promotion, partner up with another brand that aligns with your values and tap into each other’s audiences
21. Give testimonials for tools and programs you use
22. Make a quiz on your website, people love learning about themselves
23. Add opt-in on Pinterest pins and Youtube descriptions- these are enormous search engines
24. Put your newsletter opt-in on your Pinterest bio
25. Add it to your Youtube banner
26. If you have a Medium account, add it to your Medium about page
27. Promote it with ads, there are sites like Swapstack where you can find relevant newsletter partners
28. Delete your inactive subscribers every quarter! This really helps with your open and click rates.
29. Add it to your business card. I have a digital business card with dot. so I can add the opt-in virtually.
There are SO many creative ways to increase your list! What am I missing? Comment below and help me get this list to 30!
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With 4.3 billion email users in the world forecast to grow to 4.6 billion (half of our world population) by 2025, your business shouldn’t ignore this valuable tool as an effective piece of your content marketing puzzle.